In this project, we focus on making direct sales and short supply chains not just a slogan, but a real, modern practice – based on knowledge, standards, and the good image of the product.

Our goal is to strengthen the position of national aquaculture through actions that build trust in the product, show its value, and support the development of sales 'closer to the consumer'.

What do we want to achieve?

• Increase recognition and attractiveness of local products – as fresh, reliable, and valuable.
• Strengthen direct sales by promoting good practices and simple, feasible solutions.
• Build consumer awareness and encourage more frequent choices of fish from domestic farms.
• Connect the industry – create a space for the exchange of experiences and collaboration.

How do we operate?

The project is based on combining education and promotion: we convey knowledge, emphasize quality and the origin of the product, and strengthen the positive image of the industry. We focus on what helps in practice: better communication, clear presentation of the offer, and building relationships with recipients.

Why is it important?

A short supply chain means fewer intermediaries, greater transparency, and better contact with the client. It is also an opportunity for more stable sales, higher product value, and a stronger position for local producers – especially in conditions of increasing competition and changing market expectations.