One of the main elements of the project "Direct Sales of National Aquaculture Products – New Opening" is the field training conducted in various regions of Poland. Its aim is to show what direct sales look like in practice – from organizational, technical, and formal aspects.
The training will be conducted based on a model direct sales point. This is a mobile space that replicates the real conditions of sales – with appropriate infrastructure, equipment, and work organization. Participants will be able to see what a well-prepared sales point should look like: from aerated tanks, to scales, to a designated area for processing fish and serving customers.
An important element of the meetings will also include the substantive part. During the training, topics related to existing regulations, veterinary requirements, and safe fish sales principles will be discussed. This is knowledge that practically determines whether direct sales can be conducted in a professional manner and in accordance with regulations.
The training will also have an educational dimension targeted at a broader audience. During the sessions, culinary shows and tastings are planned to help familiarize consumers with different forms of carp preparation. This is an important element of building awareness that fish from national aquaculture can be a modern product that meets contemporary expectations.
Field meetings are not only about transmitting knowledge but also about creating space for conversation. Participants will be able to share experiences, ask questions, and confront different sales organization models. This type of direct contact often turns out to be the most valuable part of the event.
Field training aims to demonstrate that direct sales is not a random solution but a well-organized element of the market. It’s a practical tool that – with proper preparation – can strengthen the position of fishing farms and increase the availability of national aquaculture products.
